Taste and savor the richness of this moment, Guelaguetza 2022 is captured in this bottle.

CAPTURE THE MOMENT GUELAGEUTZA 2022

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Gold Medal Glory:
Chulele® Wins Industry Accolades at 2024 San Francisco World Spirits Competition

SAN FRANCISCO, CA, May 3, 2024 – The stage was set, the competition fierce, and in the heart of San Francisco, amidst the clinking of glasses and murmurs of anticipation, Chulele® Artisanal Mezcal emerged triumphant, clinching the coveted Gold Medal at the esteemed San Francisco World Spirits Competition. This prestigious accolade crowns Chulele’s single batch release, the Día de los Muertos Artisanal Mezcal, a true champion among spirits.

In a marketplace where distinction is sought and excellence revered, Chulele® has risen to prominence with its commitment to tradition, quality, and authenticity. Crafted in the timeless tradition of Oaxaca, on the same land where agave has been cultivated for centuries, Chulele® artisanal mezcal pays homage to the rich cultural heritage of its birthplace. Handcrafted with rustic horse-drawn equipment, using only agave, water, and natural yeast, each bottle of Chulele® captures the essence of Oaxaca – its land, its people, and its spirit.

The journey of Chulele® from plant to bottle is not just a process; it is a labor of love, guided by the skilled hands of Maestro Mezcalero Tomás Mendez Hernández and the vision of Chulele® founder and certified mezcal producer, Morten “LJ” Koch. With meticulous attention to detail and an unwavering commitment to quality, Chulele® has curated a mezcal that transcends the ordinary, offering a sensory experience that is as rich and nuanced as the culture it represents.

For Koch, the Gold Medal at the San Francisco World Spirits Competition is more than just an award; it is a validation of their mission to share the magic of Oaxaca with the world. “This Gold award casts the brightest and warmest light on our inspiration to bring this traditional Oaxacan spirit to the world,” says Koch. “Our artisanal mezcal captures, honors, and shares the unique culture that is Oaxaca – the amazing people and their distinct land through their sophisticated spirit with endless varieties, premium quality, powerful aromas, and complex flavor notes.”

But the journey doesn’t end here. As Chulele® basks in the glory of its Gold Medal victory, it sets its sights on the horizon, preparing for its next super exclusive single batch release – a two-year Espadin Añejo. For aficionados seeking the pinnacle of mezcal craftsmanship, this promises to be an experience unlike any other.

As Chulele® continues to push the boundaries of what is possible in the world of mezcal, its dedication to excellence and tradition remains unwavering. With each bottle, Chulele® invites drinkers to embark on a journey through the vibrant landscapes of Oaxaca, to savor the flavors of its rich cultural tapestry, and to raise a glass in celebration of tradition, community, and the enduring spirit of mezcal.

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ARTISANAL MEZCAL MADE IN OAXACA, MEXICO