#DISCOVERYOURCHULELE

Our artisanal mezcal tells a unique story. Uncork a bottle to release all we captured during creation

EXPERIENCE THE MOMENT GUELAGEUTZA FESTIVAL 2022

Guelaguetza 2022

HAND-CRAFTED DURING THE 2022 GUELAGUETZA FESTIVAL

Our artisanal mezcal pays homage to the eight regions of Oaxaca that come together to celebrate their indigenous customs & traditions

Guelaguetza predates the arrival of the Spanish. The festival is rooted in the many indigenous cultures that inhabit Oaxaca, including Zapotec and Mixtec; People that have lived in this region for thousands of years. Celebrating the eight regions of Oaxaca: Los Valles Centrales, La Sierra Juárez, La Cañada, Papaloapan, La Mixteca, La Costa, La Sierra Sur and the Istmo de Tehuantepec.

Guelaguetza 2022 was special. For the first time since 2019, the celebration returned to the streets throughout Oaxaca State. The excitement in the air was immense, the sentiment of elation and joy in everyone. This sense and unique environment are captured in our very first limited-release batch of Chulele® artisanal mezcal.

At festival time, processions meandered through the streets of el centro with people flowing in an endless sea of dancing and conviviality. Vibrant colors emanated from the textiles and flowers spilling out from every city corner. Walking the streets, you had no doubt it was July, the month of Guelaguetza or, as they say in Oaxaca, “Julio, mes de la Guelaguetza.” This is the essence of this special time of year and place: the Earth, the Sun, the Love, the Festival, and the regional costumes, music, and celebratory dances.

This year’s celebration in Oaxaca City was one of many that took place throughout this great state. Each of the eight regions and the many pueblos came alive with their traditions and came together over some mezcal. Some say the true Guelaguetza was celebrated in the many pueblos. We created our special mezcal during this time because it represents the amazing people of Oaxaca, their culture, food, music, and dance; An incredible energy is captured and represented in this complex limited-release bottle.

SINGLE BATCH RELEASE

ESPADÍN JOVEN ARTISANAL MEZCAL GUELAGUETZA 2022 BATCH

Open this bottle and breathe in the complex nose offered by the maguey harvested during the Guelaguetza festival

This single batch release of Chulele® artisanal mezcal is our way to capture the magic and beauty that is Oaxaca. A land that carries traditions from the Zapotec and Mixtec Peoples. Indigenous Peoples who have made this land of mountains, Sierra, and coast their home for hundreds of generations. Guelaguetza is the annual celebration by the people, a celebration for Oaxaqueños. Sharing their music, dance, and traditional clothing from each of the eight regions of Oaxaca. Their passion is felt in the processions filled with musicians and dancers adorned in handmade textiles and flowers—an expression of their love and pride for their land and people. The people’s energy and this vibrant environment were captured when we sealed the cork on each bottle of our 2022 Guelaguetza batch of Chulele® artisanal mezcal.

The 2022 Guelaguetza batch of Chulele® artisanal mezcal was lovingly crafted by Maestro Mezcalero Tomás Mendéz, his family and the many amazing people that worked to harvest, cook, ferment, and distill—the essence of the people and the influence of the July hot days and cold nights.

THE STORY OF OUR CHULELE® 2022 GUELAGUETZA ARTISANAL MEZCAL

The process started in Santiago Matatlân on July 11, 2022, with the harvest of the Espadín maguey. The agave for this batch was cut in the fields owned by Maestro Mezcalero Tomás Mendéz Hernandez (coordinates 16.8997546, -96.3923062) and located 10 minutes from the family Palenque. The workers started early to beat the sun’s heat as it got to 86F during the height of the day. Wearing long-sleeved jackets, not to protect them from the 63F morning cold, but to protect them from the acidic juices of the agave plant. The work to cut the spines and release the agave hearts from their solid roots is done by hand. Using the tools and methods practised for generations, the men put all of their energy and effort into finding mature plants for harvest. The agave used to produce the Guelaguetza 2022 batch had been nurtured for this moment; after 8 years, they contained sufficient stored sugar to make this special mezcal. Read more

Under the setting full moon on July 13th, the Maestro Mezcalero prepared the oven for cooking. Due to the cold nights that dropped to as low as 54F, Maestro Mezcalero Tomás extended the maguey’s cooking time to six days, which was longer than usual.On the morning of July 18th, with the cooking done, the soil was removed, and the oven opened, revealing the steaming piñas, cooked to a beautiful caramel brown. The sweet smell of the magueys rose into the air, giving a small hint of what this special batch of mezcal would become.

The cooked maguey rested for one day to cool. Once cooled, Israel Morales chopped it, loaded it by shovel and moved it by wheelbarrow to the Tahona. The traditional stone milling wheel where the horse-turned wheel crushed the agave. The process turned the cooked agave into a paste infused with the agave fibres. This mash was transferred to the open-air pine wood vats and combined to begin fermentation.

During fermentation, the mezcal gets most of its flavor directly from the Palenque’s natural environment. Fermentation is kick-started by the Maestro Mescalaro, adding fresh water and a bucket of fermented mezcal from a previous batch. Then nature takes over, as the fermentation is further fueled by the introduction of wild yeasts from many sources, such as, from the warm breezes blowing across the mash, from the grooves of the fermentation vat’s wood, and from the surface of the espadín agave mash itself. All of these random sources and varying quantities of yeast result in a truly unique flavor profile specific to this very moment in time

The agave fermented for seven days from July 19th to 26th, as the July nights continued to be quite cold. Nightly temperatures in the valley dropped as low as 54F on July 21st. There were also small amounts of rain in Matatlán on July 19th and 24th. All these factors, individually and collectively, have a marked influence on the wild yeasts naturally present in the environment and the speed at which they convert the agave sugar to alcohol.

On July 26th Luis Jímenez, the mezcal formulator, confirmed that the vats had reached the correct temperature, by making a small hole in the top of the fermenting mash and inserting a piece of wood down to the bottom of each vat. After a few moments, the wood absorbs the temperature of the surrounding mash, and using his hand and years of expertise, Luis determined that it was the day to begin the first distillation. The agave mash was then moved to the copper still pot.

A wood fire is then prepared under the brick structure that holds the copper still. The process of moving the mash from the vats was all done by hand and took several hours. As the mash cooked, its vapor rose into the copper collection pipe and was slowly cooled by the water in the tank surrounding the copper coils. As the vapor condensed into a liquid, the resulting slow stream of pure, crystalline mezcal was captured as it trickled from the base of the still and stored until the second distillation.

The second and final distillation took place on August 8th. The first distillation mezcal was returned to the same copper distillation pots and distilled a second time. The second distillation aims to remove any impurities and raise the alcohol content – improving the quality and flavor of the mezcal to Chulele’s standards. After the second distillation, the body 'el cuerpo' of the pure mezcal reached a level of 52.2% alcohol per volume.  To complete the 2022 Guelaguetza limited release Chulele® Mezcal, el cuerpo was mixed with the head 'la cavesa' and tail 'la cola' of the batch to create the finished mezcal. The result was 200 litres of our single-release artisanal mezcal, an espadín joven with 50.4% alcohol by volume. All of this hard work, passion and artisanal craftsmanship to create this special bottle that we know you will love to sip or share until its very last delicious drop.

Only 250 bottles were produced, with only 200 bottles released for sale. Read less
The process started in Santiago Matatlân on July 11, 2022, with the harvest of the Espadín maguey. The agave for this batch was cut in the fields owned by Maestro Mezcalero Tomás Mendéz Hernandez (coordinates 16.8997546, -96.3923062) and located 10 minutes from the family Palenque. The workers started early to beat the sun’s heat as it got to 86F during the height of the day. Wearing long-sleeved jackets, not to protect them from the 63F morning cold, but to protect them from the acidic juices of the agave plant. The work to cut the spines and release the agave hearts from their solid roots is done by hand. Using the tools and methods practised for generations, the men put all of their energy and effort into finding mature plants for harvest. The agave used to produce the Guelaguetza 2022 batch had been nurtured for this moment; after 8 years, they contained sufficient stored sugar to make this special mezcal. Read more
Under the setting full moon on July 13th, the Maestro Mezcalero prepared the oven for cooking. Due to the cold nights that dropped to as low as 54F, Maestro Mezcalero Tomás extended the maguey’s cooking time to six days, which was longer than usual.On the morning of July 18th, with the cooking done, the soil was removed, and the oven opened, revealing the steaming piñas, cooked to a beautiful caramel brown. The sweet smell of the magueys rose into the air, giving a small hint of what this special batch of mezcal would become. The cooked maguey rested for one day to cool. Once cooled, Israel Morales chopped it, loaded it by shovel and moved it by wheelbarrow to the Tahona. The traditional stone milling wheel where the horse-turned wheel crushed the agave. The process turned the cooked agave into a paste infused with the agave fibres. This mash was transferred to the open-air pine wood vats and combined to begin fermentation. During fermentation, the mezcal gets most of its flavor directly from the Palenque’s natural environment. Fermentation is kick-started by the Maestro Mescalaro, adding fresh water and a bucket of fermented mezcal from a previous batch. Then nature takes over, as the fermentation is further fueled by the introduction of wild yeasts from many sources, such as, from the warm breezes blowing across the mash, from the grooves of the fermentation vat’s wood, and from the surface of the espadín agave mash itself. All of these random sources and varying quantities of yeast result in a truly unique flavor profile specific to this very moment in time The agave fermented for seven days from July 19th to 26th, as the July nights continued to be quite cold. Nightly temperatures in the valley dropped as low as 54F on July 21st. There were also small amounts of rain in Matatlán on July 19th and 24th. All these factors, individually and collectively, have a marked influence on the wild yeasts naturally present in the environment and the speed at which they convert the agave sugar to alcohol. On July 26th Luis Jímenez, the mezcal formulator, confirmed that the vats had reached the correct temperature, by making a small hole in the top of the fermenting mash and inserting a piece of wood down to the bottom of each vat. After a few moments, the wood absorbs the temperature of the surrounding mash, and using his hand and years of expertise, Luis determined that it was the day to begin the first distillation. The agave mash was then moved to the copper still pot. A wood fire is then prepared under the brick structure that holds the copper still. The process of moving the mash from the vats was all done by hand and took several hours. As the mash cooked, its vapor rose into the copper collection pipe and was slowly cooled by the water in the tank surrounding the copper coils. As the vapor condensed into a liquid, the resulting slow stream of pure, crystalline mezcal was captured as it trickled from the base of the still and stored until the second distillation. The second and final distillation took place on August 8th. The first distillation mezcal was returned to the same copper distillation pots and distilled a second time. The second distillation aims to remove any impurities and raise the alcohol content – improving the quality and flavor of the mezcal to Chulele’s standards. After the second distillation, the body ‘el cuerpo’ of the pure mezcal reached a level of 52.2% alcohol per volume.  To complete the 2022 Guelaguetza limited release Chulele Mezcal, el cuerpo was mixed with the head ‘la cavesa’ and tail ‘la cola’ of the batch to create the finished mezcal. The result was 200 litres of our single-release artisanal mezcal, an espadín joven with 50.4% alcohol by volume. All of this hard work, passion and artisanal craftsmanship to create this special bottle that we know you will love to sip or share until its very last delicious drop. Only 250 bottles were produced, with only 200 bottles released for sale. Read less

PRODUCTION NOTES

This batch of Chulele® artisanal mezcal was crafted during the 2022 Guelaguezta festival. Daytime temperatures ranged from a high of 86F on the day of harvest to a low of 54F on certain nights during cooking and fermentation. Periods of rain were experienced on the day of crushing and preparation of the fermentation vats.

The Chulele® Guelaguetza 2022 single batch release of artisanal mezcal, was lovingly made from July 11 to August 8, 2022.

More than anything, the flavor notes and aromas are from the Oaxacan people who share an energy and a love to create art.

AGAVE HARVEST

OCTOBER 25, 2022

  • HIGH 84F, LOW 54F
  • Humidity 26% to 88%
  • Barometer 30 - 30.18 Hg
  • Day: Passing clouds with sun
    Night: Passing clouds

OVEN BUILDING

OCTOBER 28, 2022

  • HIGH 82F, LOW 52F
  • Humidity 29% to 82%
  • Barometer 30.04-30.19 Hg
  • Day: Sunny
    Night: Passing clouds

COOKING DAY 2

OCTOBER 29, 2022

  • HIGH 75F, LOW 54F
  • Humidity 45% to 77%
  • Barometer 30.12 - 30.27 Hg
  • Day: Partly sunny
    Night: Passing clouds

COOKING DAY 3

OCTOBER 30, 2022

  • HIGH 77F, L52F
  • Humidity 11% to 94%
  • Barometer 30.06 - 30.18 Hg
  • Day: Sunny
    Night: Passing clouds

COOKING DAY 4

OCTOBER 31, 2022

  • HIGH 79F, LOW 46F
  • Humidity 29% to 84%
  • Barometer 29.99 - 30.16 Hg
  • Day: Mostly cloudy
    Night: Partly cloudy

TAHONA MILLING

NOVEMBER 2, 2022

  • HIGH 75F, LOW 48F
  • Humidity 29% to 84%
  • Barometer 29.99 - 30.16 Hg
  • Day: Mostly cloudy
    Night: Partly cloudy

FERMENTATION DAY 1

NOVEMBER 2, 2022

  • HIGH 75F, LOW 48F
  • Humidity 29% to 84%
  • Barometer 29.99 - 30.16 Hg
  • Day: Mostly cloudy
    Night: Partly cloudy

FERMENTATION DAY 2

NOVEMBER 3, 2022

  • HIGH 75F LOW 57F
  • Humidity 42% to 80%
  • Barometer 30.09 - 30.22 Hg
  • Day: Broken cloud
    Night: Overcast

FERMENTATION DAY 3

NOVEMBER 4, 2022

  • HIGH 79F, LOW 55F
  • Humidity 35% to 94%
  • Barometer 29.92 - 30.12 Hg
  • Day: Sunny
    Night: Scattered cloud

FERMENTATION DAY 4

NOVEMBER 5, 2022

  • HIGH 82F, LOW 57F
  • Humidity 27% to 86%
  • Barometer 29.97 - 30.12 Hg
  • Day: Sunny
    Night: Rain. Passing clouds

FERMENTATION DAY 5

NOVEMBER 6, 2022

  • HIGH 84F, LOW 57F
  • Humidity 37% to 97%
  • Barometer 29.96 - 30.15 Hg
  • Day: Fog
    Night: Overcast

FERMENTATION DAY 6

NOVEMBER 7, 2022

  • HIGH 79F, LOW 54F
  • Humidity 36% to 82%
  • Barometer 29.93 - 30.24 Hg
  • Day: Fog
    Night: Mostly cloudy, drizzle

1st DISTILLATION

NOVEMBER 9, 2022

  • HIGH 73F, LOW 61F
  • Humidity 40% to 56%
  • Barometer 30.12 - 30.2 Hg
  • Day: Scattered cloud
    Night: Passing clouds

2nd DISTILLATION

NOVEMBER 23, 2022

  • HIGH 79F, LOW 50F
  • Humidity 35% to 67%
  • Barometer 30.07 - 30.19 Hg
  • Day: Sunny
    Night: Passing clouds

CHULELE BOTTLING

JULY 13, 2023

  • JULY 13: HIGH 82F, LOW 59F
  • Humidity 37% to 73%
  • Barometer 30 Hg
  • Day: Broken cloud
    Night: Partly cloudy

The Chulele® Guelaguetza 2022 single-batch release was hand-crafted during the July 11 to August 8, 2022, time frame by Maestro Mezcalero Tomás Mendéz Hernandez using artisanal mezcal-making methods.

COMMUNITY OF SANTIAGO MATATLÁN

More than anything, the flavor notes & aromas emanate from the Oaxacan people who live with an energy to love & create art

ARTISANAL MEZCAL MADE WITH PASSION & PRIDE

The community and town of Santiago Matatlan is small, but the center of the mezcal world. Over 80% of all mezcal comes from this region. The people here are all connected to mezcal production in some way. Always with respect for what God has provided and for the traditions passed down from their fore fathers.

In the Mexico national census of 2020, the population of Santiago Matatlán was 10,175 inhabitants (46.3% men and 53.7% women). A small community that continues the customs of making their mezcal in both the artisanal and ancestral ways. The people of Matatlan have deep connections to their indigenous roots with over 8,000 residents speaking their traditional indigenous language and a majority of them speaking Zapoteco. They also continue to cook and create artisanal crafts in the way that their ancestors have done for milennia. This the reason Oaxaca and this area are so special. The people are proud to speak the language and honor their food, music and traditional way of life.

Maestro Mezcalero
Tomás Mendéz Hernandez

Tasting Notes

Tasting Notes

Glass type:
Flute glass

Temperature:
20°C

Aspect:
Colorless

Aroma:
Fruity notes
Slightly smokiness
Green tea
Herbal Notes

Flavor:
Well Balanced
Gently lactic notes and toasted nuts (pecan or peanut) with Green apple

Aftertaste:
Caramel
Roasted agave

Tasting Notes

Glass type:
Flute glass

Temperature:
20°C

Aspect:
Colorless

Aroma:
Fruity notes
Slightly smokiness
Green tea
Herbal Notes

Flavor:
Well Balanced
Gently lactic notes and toasted nuts (pecan or peanut) with Green apple

Aftertaste:
Caramel
Roasted agave

MEZCAL CREATORS

Maestro Mezcalero
Tomás Mendez Hernandez

MEZCALEROS
Luis Jímenez
Israel Morales

Agave Harvest
Saul Bautista
Roberto García
Lorenzo Gómez
Arturo Gómez
Fernando Grijalbo
Leonel Hernández

Oven & Agave Preparation
Rene Hernández
Leo Hernández
Fabían Cruz
Israel Morales
Luis Jímenez

AGAVE CRUSHING
Israel Morales

FERMENTATION
Israel Morales
Luis Jímene

FIRST & SECOND DISTILLATION
Luis Jímenez

BOTTLING
Karla Joseline Hernández Bautista
Briseyda García Ruiz
José Orlando Rivas Rivera
Benito Hernández Rafael
Elizabeth Hernández Bautista
Alonso López Raymundo

Maestro Mezcalero
Tomás Mendez Hernandez

Agave Harvest
Saul Bautista – Cortador (Cutter)
Roberto García – Cortador (Cutter)
Lorenzo Gómez – Cortador (Cutter)
Arturo Gómez – Cortador (Cutter)
Fernando Grijalbo – Cortador (Cutter)
Leonel Hernández- Equipment Operator

Oven & Agave Preparation
Rene Hernández – Horneador
Leo Hernández – Horneador
Fabían Cruz – Horneador
Israel Morales
Luis Jímenez

Tahona – Cooked Agave Milling
Israel Morales

Fermentation
Israel Morales
Luis Jímenez

First Distillation
Luis Jímenez – Formulator

Second Distillation
Luis Jímenez – Formulator

BOTTLING
Karla Joseline Hernández Bautista
Briseyda García Ruiz
José Orlando Rivas Rivera
Benito Hernández Rafael
Elizabeth Hernández Bautista
Alonso López Raymundo

AVAILABLE LIMITED RELEASES:

DÍA DE LOS MUERTOS

Espadín Joven Artisanal Mezcal 51.3%
1,250 bottles produced

GUELAGUETZA

Espadín Joven Artisanal Mezcal 50.4%
250 bottles produced

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